Oodle Noodle is a new brand basing traditional ‘instant’ noodles into more soup based varieties. As this is paste a more intense and delicious flavour is created. No powder flavourings to be seen here!
Callisto were asked to invent branding and packaging designs. We opted for several intial routes all of which feature on the takeaway coffee cup style pots. Once the creative has been developed and final brand approved, Callisto will undertake the build and upkeep of the corporate Oodle Noodle website.